A South Australian Mazda dealer has launched a wheel of fortune-style promotion for new car buyers, in addition to announcing discounts right across the model range until the end of 2024.
Between now and December 31, all new car buyers will be entitled to a single spin of the prize wheel. Demonstrator models are excluded from the promotion.
Based in Adelaide, the dealer has packed its festive prize wheel with ten unique freebies, headlined by a $1000 accessories voucher and a Barossa Valley holiday retreat.
The other prizes are a free year of scheduled car servicing, a $500 accessories voucher, window tint, car care kit, AutoXCarCare membership, a $150 hotel voucher, a children's ride-on Mazda MX-5 toy, and a $50 fuel card.
New car purchases will also come with free registration, compulsory third party insurance, and a complimentary scheduled service, collectively valued at around $1500.
This innovative promotion combines traditional end-of-year discounts with an element of chance, adding excitement to the car-buying process. It's designed to attract customers during the typically busy holiday shopping season and clear stock before the new year.
The inclusion of a Barossa Valley retreat as a prize highlights the dealer's local connection, potentially appealing to South Australian buyers who might appreciate a getaway in the renowned wine region.While the dealer hasn't specified the exact discounts available across the Mazda range, such promotions often include significant price reductions, especially on outgoing model year vehicles.
Potential buyers should note that while the chance to win additional prizes is enticing, it's important to focus on the overall value of the vehicle purchase, including the base price, features, and long-term costs of ownership.
This promotion reflects a growing trend in the automotive retail sector, where dealers are increasingly using creative marketing strategies to stand out in a competitive market and offer value beyond just price reductions.
