Mini is set to discontinue its most affordable electric vehicles in Australia, offering substantial discounts to clear remaining stock before production ends in March 2025.
Pricing Changes and Discounts
- Cooper E Classic: Now $49,990 drive-away (approximately $7,500 discount)
- Aceman E Classic: Now $51,990 drive-away (down from $55,990 before on-road costs)
- These drive-away deals will remain until stock is depleted
Model Lineup Adjustments
- Cooper E and Aceman E to be discontinued
- SE and John Cooper Works variants will continue with unchanged pricing
- Cooper SE becomes the new entry-level EV at $58,990 plus on-road costs
Short-Lived Models
- Both entry-level EVs arrived in Australian showrooms in late 2024
- Production to cease in March 2025
Powertrain Specifications
- E variants: 135kW/290Nm, single front-mounted motor
- Cooper E: 41kWh battery, 305km WLTP range
- Aceman E: 42.5kWh battery, 310km WLTP range
- SE variants: 160kW/330Nm, 54kWh battery, 403km WLTP range
- JCW Electric variants: 190kW/350Nm
- JCW Cooper Electric: 0-100km/h in 5.9 seconds
- JCW Aceman: 0-100km/h in 6.4 seconds
Pricing Structure
- Cooper SE: $58,990 plus on-road costs
- JCW Cooper Electric: $63,990 plus on-road costs
- JCW Aceman: $65,990 plus on-road costs
Mini's decision to discontinue its entry-level EVs in Australia marks a significant shift in the brand's electric vehicle strategy. By focusing on higher-spec models, Mini is potentially prioritizing profitability over market accessibility.
This move could impact the brand's competitiveness in the growing Australian EV market, especially as other manufacturers continue to introduce more affordable electric options.
As the automotive industry transitions towards electrification, Mini's pricing strategy and model lineup adjustments will be crucial in determining its position in the evolving EV landscape.
