Toyota has recently filed a trademark application for a new HiLux logo with IP Australia, the government agency responsible for administering intellectual property rights. This move has fueled speculation about the development of the next-generation HiLux, one of Australia's most popular vehicles.
Trademark filing:
- New HiLux wordmark filed with IP Australia
- Application date: December 20, 2024
- Status: Under examination
Current HiLux status:
- Eighth-generation model introduced in 2015
- Received a significant update in 2020
- Nearing the end of its typical lifecycle
Speculation on next-generation HiLux:
- Expected to be unveiled within the next 12-18 months
- Likely to feature hybrid powertrains
- Potential for all-electric version in the future
Market position:
HiLux has been Australia's best-selling vehicle for seven consecutive years. It is currently facing increasing competition from Ford Ranger and other utes.
While Toyota has not officially commented on the trademark filing or plans for the next-generation HiLux, industry experts suggest that development is likely well underway. The new logo could indicate a significant redesign or repositioning of the model.The timing of the trademark filing aligns with the expected lifecycle of the current HiLux model.
Toyota typically introduces new generations of its popular models every 7-8 years, with mid-cycle updates in between.As the automotive industry shifts towards electrification, the next HiLux is expected to offer hybrid powertrains, with the possibility of an all-electric version in the future. This move would align with Toyota's global strategy to reduce emissions and offer more electrified options across its lineup.
The HiLux's position as Australia's best-selling vehicle for seven consecutive years underscores its importance to Toyota and the Australian market. Any changes to this iconic model will be closely watched by competitors and consumers alike.
