The all-new 2024 Toyota LandCruiser Prado has made a spectacular entrance into the Australian market, claiming the third position in November's sales charts. This achievement comes shortly after its launch, demonstrating the high demand and anticipation for the updated model.
Sales Performance
- The Prado recorded 3,590 sales in November 2024
- This figure represents a 16.2% increase compared to the same period last year
- The Prado outsold the Toyota HiLux, which delivered 3,572 units
Market Context
The Prado's success comes amid a challenging market environment:
- Overall new vehicle sales in November decreased by 11.6% compared to 2023
- The total market volume for November was 99,091 units
- Private buyer segment showed a significant decline of 16.6%
Top Performers
Despite the market downturn, some models showed strong performance:
- Toyota RAV4: 5,526 sales (125.6% increase)
- Ford Ranger: 4,981 sales (-20.9%)
- Toyota Prado: 3,590 sales (16.2% increase)
- Toyota HiLux: 3,572 sales (-39.5%)
Prado's Position
The Prado's success can be attributed to several factors:
- Launch of the all-new model, generating high interest
- Pent-up demand following months of limited stock of the previous generation
- Strong reputation in the large SUV segment
Industry Outlook
While the Prado's performance is noteworthy, the broader industry faces challenges:
- The market is projected to shrink from this year's estimated 1.2 million to around 1.15 million next year
- Cost of living pressures are impacting private buyer segments
- However, the industry is still on track for a potential all-time sales record in 2024
The 2024 Toyota LandCruiser Prado's strong debut highlights the enduring popularity of capable off-road SUVs in the Australian market. As the automotive landscape continues to evolve, it will be interesting to see if the Prado can maintain this momentum in the coming months.
