Nissan appears to be gearing up for a significant leap in its electrification strategy with the filing of a trademark for the e-Trail name. This development strongly suggests that the Japanese automaker is planning to introduce a plug-in hybrid (PHEV) version of its popular X-Trail SUV.
The e-Trail could mark Nissan's next step in competing with rivals like the Toyota RAV4 Hybrid and Mitsubishi Outlander PHEV in the increasingly competitive electrified SUV market.
What is the e-Trail?
The e-Trail name, recently trademarked in the United States on January 15, 2025, covers automobiles and SUVs under Nissan's portfolio. While no trademarks have been filed for this name in Europe, Japan, or Australia yet, industry experts speculate that the e-Trail will likely be a plug-in hybrid variant of the X-Trail.
This move aligns with Nissan's broader push toward electrification, building on its existing e-Power technology and expanding its offerings in the hybrid and electric vehicle segments.
Why a Plug-In Hybrid?
The potential introduction of a plug-in hybrid X-Trail would give Nissan a stronger foothold in the electrified SUV market. Unlike traditional hybrids, plug-in hybrids offer greater flexibility by allowing drivers to charge their vehicles for short all-electric trips while retaining a combustion engine for extended range.
This dual capability makes PHEVs an attractive option for buyers transitioning from gasoline-powered cars to electric vehicles.The X-Trail already features Nissan’s innovative e-Power system, which uses a small turbocharged petrol engine as a generator to power electric motors that drive the wheels. However, unlike e-Power models, a plug-in hybrid e-Trail would likely offer a larger battery and an all-electric driving mode, enhancing its appeal to environmentally conscious consumers.
Market Positioning
The X-Trail is one of Nissan’s most successful SUVs globally, with over 300,000 units sold in Australia alone. By introducing an electrified variant under the e-Trail badge, Nissan could target eco-conscious buyers who are increasingly opting for hybrid or electric SUVs. The e-Trail would compete directly with established players like the Toyota RAV4 Prime and Mitsubishi Outlander PHEV while offering Nissan’s unique approach to electrification.
What We Think
The trademark filing for the e-Trail signals an exciting evolution for Nissan’s X-Trail lineup. A plug-in hybrid variant could provide the perfect balance between performance and sustainability, catering to consumers who want lower emissions without sacrificing range or versatility. If launched, the e-Trail could help Nissan solidify its position as a leader in affordable electrified SUVs while giving it an edge over competitors in key markets like North America and Australia.
While details remain speculative at this stage, Nissan’s move to expand its electrified offerings reflects its commitment to meeting global demand for cleaner transportation solutions. The success of models like the Kicks e-Power has already demonstrated consumer interest in innovative hybrid systems, and the e-Trail could take this momentum further by offering enhanced capabilities and appeal.
