Volkswagen Group Australia (VGA) has unveiled On EV, a groundbreaking initiative designed to simplify and enhance the electric vehicle (EV) ownership experience.
This first-of-its-kind package unites the group’s brands—Volkswagen Passenger Vehicles, Volkswagen Commercial Vehicles, Audi, Skoda, and CUPRA—under a single banner, offering an all-encompassing suite of services and benefits for both new and existing EV customers.
What is “On EV”?
The On EV program is a holistic approach to addressing the most common concerns of EV ownership. Based on customer feedback, it focuses on three pillars:
- “Help Me”: Support for charging at home and on the road.
- “Assure Me”: Confidence through warranties, battery health checks, and financial guarantees.
- “Give Me Access”: Flexibility with test drives, financing options, and service benefits.
“On EV not only removes any misgiving around buying an EV, it makes buying an EV logical,” said Karsten Seifert, Managing Director of VGA.
Key Features of On EV
Battery Assurance
- 8-Year/160,000km Warranty: Guaranteeing that EV batteries retain at least 70% capacity by the end of the warranty period.
- Battery Health Checks: Performed during regular servicing to ensure optimal performance.
Financial Flexibility
- Guaranteed Future Value: Providing peace of mind by securing resale value.
- Novated Leasing Options: Tailored to make EV ownership more accessible.
- All-in-One Weekly Payments: A “pay-as-you-go” approach to simplify financing.
Charging Solutions
- Home Charging Support: Installation assistance through partnerships with JET Charge and discounts on home chargers.
- Public Charging Discounts: Reduced rates at AmpCharge stations, part of Ampol’s growing EV charging network.
Extended Test Drives
Through a collaboration with Europcar, customers can experience EV ownership with month-long test drives, starting with the CUPRA Born hatchback.
Convenience
- EV Loan Cars: Provided during service appointments.
- Connected Services: Access to features like remote climate control and trip monitoring through the myVolkswagen app.
A Growing EV Lineup for 2025
The launch of On EV coincides with a significant expansion of VGA’s electric vehicle lineup.
Currently offering five EV models, the group plans to double its offerings by the end of 2025.
Upcoming releases include:
- Volkswagen: ID.4, ID.5 GTX, and ID. Buzz GTX.
- Audi: Q4 e-tron, Q6 e-tron, and A6 e-tron.
- CUPRA: Tavascan.
- Škoda: Elroq, complementing the Enyaq range.
The Volkswagen ID. Buzz and ID. Buzz Cargo, launched today, have already captured public attention as modern reinterpretations of the iconic Kombi van.
Aiming for Leadership in EV Adoption
With On EV, VGA aims to dispel misconceptions about EV affordability and practicality.
“Value is not simply a question of sticker price; it is about a worry-free, whole-of-ownership experience,” said Seifert.
By combining competitive pricing, cutting-edge technology, and comprehensive support, VGA is positioning itself as a leader in the Australian EV market.
Conclusion: Why “On EV” Matters
Volkswagen Group Australia’s On EV program represents a bold step forward in making EV ownership more accessible, practical, and appealing.
With its robust support system, innovative financing options, and growing lineup of vehicles, VGA is not only addressing current EV owner concerns but also laying the foundation for broader EV adoption across Australia.
As Seifert noted, “The best means of overcoming reservations about EVs is to create familiarity.”
With initiatives like month-long test drives and guaranteed future value, VGA is doing just that—transforming the EV landscape for Australians.
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Dylan Anderson
