Peugeot Australia is making significant changes to its product lineup and strategy, including the discontinuation of plug-in hybrid (PHEV) models, a delay in the introduction of electric vehicles (EVs), and plans to launch new models. These moves aim to streamline the brand's offerings and align with market demands.
Peugeot is discontinuing its plug-in hybrid models in Australia due to low demand. The launch of the e-2008 electric SUV has been delayed to 2025.
A new-generation 3008 SUV is set to arrive in Australia in 2024. The 5008 seven-seat SUV will be updated in 2024 to align with the new 3008. Peugeot plans to introduce the new 408 fastback crossover in 2024.
The brand is considering bringing the Landtrek ute to Australia to compete in the popular pickup segment. Peugeot aims to simplify its range and focus on high-volume, high-margin vehicles. The company is working on improving its dealer network and after-sales support.
Peugeot's EV strategy in Australia will focus on launching models with the latest technology. The brand is committed to offering a five-year, unlimited-kilometer warranty on its vehicles.
Peugeot Australia's strategic decisions reflect a focus on adapting to local market conditions and consumer preferences. By streamlining its lineup, delaying EV introductions, and considering new model entries, the brand aims to strengthen its position in the Australian automotive market while preparing for future electrification.
