Polestar 2: The Volvo That Never Was
The Polestar 2, now a cornerstone of the electric performance brand, was originally conceived as a Volvo model. However, it ultimately found its home under the Polestar badge due to its unique design and positioning.
The Polestar 2, a cornerstone of the electric performance brand, has an intriguing origin story that's only now coming to light. According to Polestar CEO Thomas Ingenlath, the popular electric fastback was initially conceived as a Volvo model but ultimately found its home under the Polestar badge.
Key points from the revelation:
- Original Concept: The Polestar 2 was initially designed as a potential successor to the Volvo V40 hatchback.
- Design Mismatch: Despite its Volvo origins, the car's design never quite aligned with Volvo's aesthetic, particularly its signature "Thor's Hammer" headlights.
- Transition to Polestar: The decision to rebrand the vehicle as a Polestar came as the company was establishing itself as a standalone electric performance brand.
- Unique Position: Ingenlath noted that the car's distinctive design made it a perfect fit for Polestar, allowing the brand to carve out its own identity.
- Success Story: Since its launch, the Polestar 2 has become the brand's bestseller, with over 150,000 units produced.
- Future Plans: Polestar is set to expand its lineup with the Polestar 3 SUV and the upcoming Polestar 5 grand tourer.
This revelation provides insight into the close relationship between Volvo and Polestar, while also highlighting the distinct identity Polestar has established in the premium EV market. It underscores the brand's ability to adapt and find success with a design that might not have fit traditional Volvo styling cues.The story of the Polestar 2's evolution from a potential Volvo to a defining model for a new brand demonstrates the fluid nature of automotive design and branding in the rapidly changing electric vehicle landscape.
