Polestar, the Swedish-Chinese electric vehicle manufacturer, has announced its plans to expand its lineup with the Polestar 7, a compact luxury electric SUV. This new model represents a strategic shift for the brand as it aims to increase its presence in the European and North American markets.
- Polestar 7 will be a compact luxury electric SUV
- Built in Europe to avoid import tariffs
- Expected to launch in 2027
- Based on the Geely SEA platform architecture
- Will compete with BMW iX1/iX2, Lexus UX300e, Mercedes-Benz EQA, and Mini Countryman E
Design and Performance
Phillipp Romers, Polestar's new head of design, stated:"Polestar is known for its progressive design, with each car standing out and creating its own buzz – so too will Polestar 7. It is incredibly exciting to bring Polestar's design ethos to a new segment. Polestar 7 will be everything our customers expect from us, both in terms of design and performance."
Strategic Importance
- Part of Polestar's plan to achieve 30-35% retail sales volume growth from 2025 to 2027
- Marks a transition to a single vehicle platform for future models
- Contributes to Polestar's expansion into new markets, including France, Eastern Europe, Asia, and Latin America
Current Market Position
- Polestar sold 1,713 vehicles in Australia in 2024, down 30% from 2023
- Entry-level Polestar 2 now priced at $62,400 before on-road costs in Australia
The announcement of the Polestar 7 demonstrates the brand's commitment to expanding its electric vehicle lineup and strengthening its position in the luxury EV market. By focusing on European production and targeting a popular segment, Polestar aims to increase its competitiveness and global presence in the coming years.
