Rolls-Royce is set to expand its electric vehicle lineup with a new model launching later this year. This move comes on the heels of the successful introduction of the Spectre, the brand's first EV.
- New electric vehicle confirmed for launch in 2025
- Over £300 million ($370 million) investment in Goodwood facility
- Spectre has become the second-most popular Rolls-Royce model globally
- Company aims to be fully electric by 2030
Goodwood Investment
- Largest financial commitment since the facility's opening in 2003
- Expansion to support EV production
Market Performance
- Spectre is the most popular Rolls-Royce model in Europe
- Increased demand for bespoke and highly personalized vehicles
- 10% rise in bespoke content value per car in 2024
Future Model Speculation
- Industry rumors suggest the new EV could be an SUV smaller than the Cullinan
- No official details confirmed by Rolls-Royce
Rolls-Royce's commitment to launching a second EV and investing heavily in its production facilities demonstrates the company's confidence in the luxury electric vehicle market. As the brand moves towards its goal of full electrification by 2030, the success of the Spectre and the anticipation for its upcoming EV model suggest that Rolls-Royce is well-positioned to lead in the ultra-luxury electric segment.
