Volvo's head of design, Jeremy Offer, states that future Volvo electric vehicles will not adopt the streamlined "blob" shape seen in some other EVs. Volvo aims to maintain its distinctive design language and brand identity in the transition to electric vehicles. The company plans to balance aerodynamic efficiency with aesthetic appeal and practicality.
Volvo's design philosophy emphasizes creating cars that are "proud" and have a strong presence on the road. The brand will continue to focus on Scandinavian design principles, including simplicity and functionality. It aims to differentiate itself from competitors by not compromising on design for the sake of aerodynamics alone.
The company recognizes the importance of aerodynamics for EV range but believes it can achieve efficiency without sacrificing style.
Volvo's upcoming EVs will likely maintain some traditional SUV styling cues, such as a more upright stance and defined lines. The brand is committed to creating electric vehicles that are both visually appealing and practical for everyday use.This design approach is part of Volvo's broader strategy to maintain its unique identity in the increasingly competitive EV market.
