Suzuki's global president, Toshihiro Suzuki, has emphatically ruled out an electric version of the iconic Jimny 4x4, stating that it "would ruin the best part" of the vehicle. This declaration comes as part of a broader pause in Suzuki's electric vehicle (EV) plans.
No Electric Jimny
Key points from Suzuki's statement:
- Weight is considered a core strength of the Jimny
- An EV powertrain would compromise this key attribute
- Focus may shift to e-fuels or biofuels for future Jimny models
EV Plans on Hold
Reasons for pausing EV development:
- Slowing sales of battery electric vehicles (BEVs) globally
- Increasing competition from affordable Chinese EVs
- Reduction in government incentives for EVs in key markets
Previous EV Targets
Suzuki's earlier electrification goals:
- Five EV models planned for Europe by 2030
- 80% of European sales to be EVs by 2030
- Six EVs planned for India by 2030, targeting 15% of sales
Current Electrification Efforts
Suzuki's existing and upcoming electrified models:
- Swift with 12-volt mild-hybrid system in Australia
- 'Full-hybrid' versions of Vitara and S-Cross due in 2025
- Jimny to remain non-electrified alongside Ignis and upcoming Fronx
Market Implications
Impact on Suzuki's lineup and strategy:
- Jimny expected to remain Suzuki's most popular model globally
- Five-door Jimny XL helping to clear order backlogs
- Uncertainty around Australian launch of new eVX electric SUV
Industry Context
- Suzuki's decision reflects broader industry challenges in EV adoption
- Other automakers also reassessing aggressive EV timelines
- Growing focus on hybrid technology as a transitional solution
Future Fuel Alternatives
Potential directions for Suzuki:
- Exploration of e-fuels and biofuels for ICE vehicles
- Continued development of hybrid technology
- Possible hydrogen fuel cell research
While Suzuki reconsiders its EV strategy in light of market challenges, the company remains committed to the Jimny's core attributes of lightweight design and off-road capability. The focus on alternative fuels and hybrid technology for the Jimny and other models suggests Suzuki is exploring ways to balance environmental concerns with its vehicles' beloved characteristics, potentially setting a precedent for other niche off-road vehicles.
