Tesla has managed to hold onto its title as the world's leading electric vehicle manufacturer in 2024, despite experiencing its first-ever annual sales decline. The US-based EV giant delivered 1,789,226 vehicles globally last year, a 1.1% drop compared to its record figure of 1,808,581 in 20231.Tesla's 2024 deliveries:
- Total: 1,789,226 vehicles
- 1.1% decrease from 2023
- Still higher than 1,313,851 deliveries in 2022
Quarterly performance:
- Q4 2024: Record 495,570 deliveries
- Q3 2024: 462,890 deliveries (6% year-on-year increase)
- Q2 2024: 443,956 deliveries (4.8% year-on-year decrease)
- Q1 2024: 386,810 deliveries (8.5% year-on-year decrease)
Competition with BYD:
- BYD delivered 1,764,992 battery-only vehicles in 2024
- Tesla narrowly beat BYD by 24,234 deliveries
- BYD's total new energy vehicle (NEV) deliveries: 4,272,145 (including PHEVs)
Model breakdown:
Model Y SUV and Model 3 sedan accounted for 95.2% of Tesla's deliveries (1,704,093 units)
Australian market performance:
- Tesla's Australian sales declined in 9 out of 11 months in 2024
- 34,754 deliveries to end of November (20.9% lower than same period in 2023)
Despite the annual decline, Tesla's strong Q4 performance helped it maintain its global EV sales leadership. The company's ability to fend off BYD's challenge highlights the intense competition in the EV market, particularly from Chinese manufacturers.
