Volkswagen Group is planning a significant restructuring and re-focusing of its brands in 2025. The main brands involved in this strategy are Volkswagen, Cupra, and Skoda. This move is likely in response to challenging market conditions and the need to adapt to changing automotive trends.
Volkswagen Group seems to be leaning into new strategies for each of these brands to better position them in the market. "Tough times" are ahead, implying that this restructuring may involve difficult decisions or changes.
The focus on 2025 indicates that this is a medium-term strategy rather than an immediate change. The inclusion of Cupra, VW's performance-oriented sub-brand, suggests that the group is looking to diversify its offerings and appeal to different market segments.
