Ford's recent survey of potential electric and hybrid ute buyers has revealed that towing capability and off-road prowess remain the top priorities, even for those considering electrified vehicles.
This insight comes as Ford prepares to launch its Ranger PHEV (plug-in hybrid) in 2025, emphasizing the importance of maintaining traditional ute capabilities in electrified models.
Survey Results:
- 60% of respondents more likely to buy an electric vehicle if it could tow
- Towing and off-road capabilities ranked as essential features
Ranger PHEV Specifications:
- 3500kg maximum braked towing capacity
- 2.3-litre turbocharged petrol engine with electric motor
- 11.8kWh battery
- Four-wheel drive system with low-range gearing and rear locking differential
Real-World Usage Data:
- Study of 11.3 million Ranger journeys in Australia
- Average daily driving distance of 40km or less
- 45km electric-only range for Ranger PHEV
Additional Features:
- 'Pro Power Onboard' concept allowing electrical items to run off the ute's battery
- Flexible Rack System for transporting long items
Market Positioning:
- Designed to appeal to both urban drivers and those needing serious off-road capabilities
- Balances fuel efficiency with traditional ute performance
Launch Timeline:
- Set to arrive in Australian showrooms in 2025
Ford's research and development of the Ranger PHEV demonstrate the company's commitment to meeting the evolving needs of ute buyers while transitioning to electrified powertrains. By maintaining crucial capabilities like towing and off-road performance, Ford aims to ensure that the shift to hybrid and electric utes doesn't compromise the core attributes that ute owners value most.
