Toyota has redefined luxury with the unveiling of the Toyota Century SUV, a high-end vehicle positioned as Japan’s answer to the Rolls-Royce Cullinan. While exclusive to certain markets, the Century SUV sets new standards for opulence, craftsmanship, and innovation, showcasing Toyota’s ambition to rival the world’s most prestigious brands.
Toyota Century 2025 is a New Chapter
Traditionally a symbol of Japanese executive luxury, the Century sedan has long been the vehicle of choice for politicians and business magnates. The Toyota Century SUV expands this legacy with a bold, modern design tailored to global markets, blending traditional elegance with cutting-edge technology.
Key Features:
- Bespoke Craftsmanship: Each Century SUV is tailored to customer specifications, offering exclusive customization options.
- Limited Production: Only 30 units are produced monthly, making this SUV an epitome of exclusivity.
- Pricing: Starting at ¥25 million (approx. AUD $265,000), the Century SUV competes aggressively with rivals like the Rolls-Royce Cullinan and Mercedes-Maybach GLS 600.
Powerful Yet Refined: The Hybrid Heart of the Century
The Toyota Century SUV is powered by a 3.5-litre V6 plug-in hybrid system, delivering seamless performance and supreme efficiency. The hybrid setup combines:
- 193kW V6 petrol engine
- Dual electric motors providing up to 270Nm of torque
- All-wheel drive capability for effortless handling
Designed for quiet and comfortable cruising, the Century SUV includes advanced noise-reducing materials, ensuring an unparalleled driving experience.
Built for the Chauffeured Lifestyle
Designed with passenger comfort in mind, the Century SUV features a four-seat layout with fully reclining rear seats, perfect for long journeys. Highlights include:
- Heated and ventilated leather seats
- Power-retractable side steps
- Rear Comfort mode to minimize jolts during braking
- Customizable ambient lighting and a sound system crafted with input from master instrument makers
Global Expansion: A Bold Move for Toyota
While the Century SUV is traditionally sold in Japan, Toyota is expanding its availability to global luxury markets, including China and the UAE, to cater to discerning international buyers. Interestingly, the Century SUV is sold through Lexus dealerships outside Japan to maintain its luxurious appeal.
Toyota’s approach includes:
- Century Meisters: Dedicated specialists stationed at Lexus dealerships to provide a bespoke purchase experience.
- Exclusive presentation areas and personalized consultations for VIP customers.
Competing with the Best
Despite its more modest starting price compared to the Rolls-Royce Cullinan (AUD $392,000), the Toyota Century SUV matches its competitors in luxury and performance. Toyota’s meticulous attention to detail and craftsmanship ensures the Century SUV stands out as a premium choice for those seeking understated elegance.
Will Australia See the Toyota Century SUV?
Though there are no current plans to bring the Century SUV to Australia, the growing demand for ultra-luxury SUVs could see Toyota reevaluate its strategy. Australians seeking exclusive, chauffeur-driven vehicles may have to rely on international markets for now.
A New Era for Toyota
The Toyota Century SUV symbolizes more than just luxury—it represents Toyota’s commitment to competing at the highest level of automotive design and engineering. With its global expansion and focus on customization, the Century SUV proves that Japan’s craftsmanship can rival the best in the world.
Aize Carter
