Toyota has stunned automotive enthusiasts with the reveal of its LandCruiser Prado ROX concept, a one-off open-top ute transformation of the new Prado that harkens back to classic open-top LandCruisers. This striking concept is set to debut at the SEMA specialty automotive parts show in Las Vegas.
Concept Overview
Key features of the Prado ROX concept:
- Soft-top roof design
- Exposed cargo area
- Heavily modified off-road styling
- Throwback to classic open-top LandCruisers
Design and Modifications
Extensive changes made to create the ROX:
- Removal of the roof and D-pillar
- C-pillar cut in half
- New roll cage added
- Custom bumpers and brush guards
- Winch and tire carriers installed
- Large wheels with all-terrain tires
- Chunky wheel arches
Design Philosophy
Toyota Calty design studio's approach:
- Aim to connect emotionally with LandCruisers of the past
- Emphasis on minimizing barriers between occupants and environment
- Only original glass remaining is the windshield
Production Challenges
Insights into the concept's creation:
- More than half the vehicle replaced or modified
- Custom tools created to restamp body panels
- Fully functional vehicle, not just a static display
Market Implications
While not slated for production, the ROX concept:
- Generates publicity for the upcoming LandCruiser Prado launch
- Showcases Toyota's design and engineering capabilities
- Demonstrates potential for future special editions or customization options
Although the Toyota LandCruiser Prado ROX concept is not destined for production, it serves as a bold statement of Toyota's design prowess and connection to its heritage. This unique open-top ute concept not only generates excitement for the upcoming Prado launch but also hints at the potential for future innovative designs in Toyota's lineup.
