Toyota Australia's upcoming entry into the Supercars championship is anticipated to have a positive impact on attracting more apprentices to the automotive industry, potentially helping to address the ongoing skills shortage in the sector.
Toyota Australia is set to join the Supercars championship, likely in 2026. The move is expected to naturally attract more young people to consider automotive apprenticeships. The automotive industry is currently facing a significant skills shortage.
Toyota Australia's vice president of sales and marketing, Sean Hanley, believes the Supercars entry will help showcase career opportunities in the automotive sector. The company already has a strong apprenticeship program, with around 200 apprentices currently in training.
Toyota's involvement in motorsport has historically helped attract talent to the brand and the industry. The skills shortage is a concern across the automotive industry, not just for Toyota. Toyota's entry into Supercars is seen as a way to demonstrate the brand's commitment to the Australian market and its workforce.
As Toyota prepares for its Supercars debut, the potential benefits extend beyond the racetrack. By leveraging the excitement and visibility of motorsport, Toyota aims to inspire the next generation of automotive professionals, helping to secure a skilled workforce for the future of the industry in Australia.
